Myth

Myths & Facts

  Electronic advertising and promotion is not a luxury any more but a smart way of running the business.


Myth: Advertising on the Internet is cost prohibitive and time consuming. Fact: Quite opposite. The number of people searching the Internet for information on different products and services makes it the most economical and effective available medium.

Myth: TV commercials and newspaper advertising is more effective and superior to the Internet.   Fact: Unprecedented growth of the Internet and an inexpensive access to the net guarantees practically unlimited exposure at a fraction of the cost of other media.

Myth: The Internet works best for large corporations and is an overkill for small businesses. Fact: Both small businesses and large corporations utilize the Internet as an effective and inexpensive tool.

Myth: Advertising on the Internet is cost prohibitive and time consuming.	Fact: Quite opposite. The number of people searching the Internet for information on different products and services makes it the most economical and effective available medium.
Myth: TV commercials and newspaper advertising is more effective and superior to the Internet.	Fact: Unprecedented growth of the Internet and an inexpensive access to the net guarantees practically unlimited exposure at a fraction of the cost of other media.
Myth: The Internet works best for large corporations and is an overkill for small businesses.	Fact: Both small businesses and large corporations utilize the Internet as an effective and inexpensive tool.